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As the star quarterback on the College of Alabama, Tua Tagovailoa was a marketer’s dream: He experienced charisma, one million social networking followers and a championship pedigree he acquired as a freshman by throwing the successful touchdown in the national title activity.

And yet on account of longstanding National Collegiate Athletic Association policies, Tagovailoa couldn't profit on that fame till he declared in January that he was leaving faculty to the N.File.L. draft.